|Vivienne Westwood | source: http://cdn.thegloss.com/files/2010/09/vivwes.jpg|
What’s to say for a start? Well, maybe the fact that it all started in 1970s. The economical situation and sociopolitical condition during 70’s in England was an indirect reason of the beginning of subcultural movement, which afterwards was called punk. That movement was young people’s denial of the cultural and political achievements of older generation. That didn’t only mean the ideological and political change, but also aesthetic revolution. One of the icons and – at the same time – creators of punk were Vivienne Westwood (today, the most famous and recognizable English fashion designer) and her life partner Malcolm McClaren (famous musician and manager). That eccentric couple was an author of the visual image of punk movement.
|Vivienne Westwood & Malcolm McClaren | source: http://www.tendances-de-mode.com/dotclear/img5/img-203.jpg|
|Vivienne Westwood & Malcolm McClaren | source: http://capturedchaos.files.wordpress.com/2011/06/screen-shot-2011-06-23-at-7-07-02-pm.png|
Westwood and McClaren opened their first fashion boutique in Soho district in the year 1971. From the very beginning, Vivienne Westwood was the designer of very characteristic, bizarre and astonishing clothes. After some time spent in New York city in 1974, McClaren – inspired by punk tendencies in music and social life that he could observe there – decided to radically change the profile of the boutique. Starting with provocative name of the place, SEX, he decided to initiate a new, provocative style. From that time, all new designs by Westwood in SEX boutique were clothes inspired by sado-masochistic and full of sexual meanings. That was the beginning of punk style in fashion. At the same time, McClaren became a manager of punk music icon, the Sex Pistols band. Naturally, an image of the band was created by Westwood’s fashion designs and Sex Pistols stage outfits supplied by SEX boutique.
|Sex Boutique in Soho | source: http://mymetropole.files.wordpress.com/2010/04/sex-boutique.jpg|
|Sex Boutique in Soho | source: http://25.media.tumblr.com/tumblr_m2sj61TfCJ1qfoopyo1_1280.jpg|
|Sex Pistols | source: http://2.bp.blogspot.com/_XPex_-UhDc0/SJ9n1RCD31I/AAAAAAAABbg/IR2qQoYAVmk/s400/SexPistolsL_468x310.jpg|
We could say that Westwood & McClaren took main part in creating PUNK movement and made a bridge between ideology, music and fashion design. From that time, punk is an iconic culture, recognizable by its eccentric fashion style.
|Westwood in Sex Boutique | source: http://www.punk77.co.uk/graphics/womeninpunkseditionairies.JPG|
|Westwood in Sex Boutique | source: http://magazine.motilo.com/wp-content/uploads/2011/04/viv-westwood-sex-76-motilo.jpg|
Punk was a perfect reflection of deconstruction idea, formed by Jaques Derrida, French philosopher, who initiated deconstruction theory. That theory also reflects in fashion design of that style. The perfect link could be clearly seen between way of thinking, lifestyle and design. And that’s what Artavaganza likes the most in life, fashion and design!
|Sex Boutique | source: http://2.bp.blogspot.com/_j8cesfD5UnQ/TCc2XCaEF3I/AAAAAAAABKA/6Y23ZUXACtU/s1600/viv.jpg|
We love wild, expressive and eccentric style of Westwood’s designs. Aggressive details, provocative compositions, sexual meanings are also very inspirational for today’s fashion design. We can learn how to express our individuality in the interesting and unique way.
Want to try? Join us, and let’s do it together!
We also love revolutions, and we are inspired with punk! So take a look on our new glam-punk photo session!
Writing this article, we used information from: http://www.metmuseum.org/toah/hd/vivw/hd_vivw.htm