February 12, 2012

CANDY FLAVORS | What if art, design and fashion marry?

In Artavaganza, we aim to merge design with art and fashion. We actually find this point of view very, very creative. The marriage of all three creative activities might be successful enough to change the way things are perceived.

So, we'd like to share some examples of this interesting cultural influence in design with you. The romance of art and design is based on inspiration. Sometimes artists find their inspirations in a muse.

 print by Andy Warhol, source: http://eliensatlanticwire.blogspot.com/

Who is this post about? Click to see more!

As some of you might have already guessed, it's Diane von Furstenberg, an extraordinary personality and renowned fashion designer. She was also an inspiration for one of the most famous pop art artists, Andy Warhol.

source: http://seattlefgi.wordpress.com/2011/10/18/diane-von-furstenberg-to-meet-with-seattle-fgi-wednesday-october-19/

Did you know that Diane von Furstenberg posed to (now iconic) portraits by Andy Warhol? Polaroid photos by this famous artist are definitely present in today's cultural panteon. Below, you can see the beautiful effects of this cooperation.

source: http://www.nytimes.com/slideshow/2009/07/19/business/0719-DIANE_2.html

source: http://www.fabsugar.com/Our-Radar-Diane-von-Furstenberg-Andy-Warhol-Reunite-1841695


As inspiration works in multiple ways, many years after that episode Diane von Furstenberg (with the help of Andy Warhol Foundation) created a swimwear collection using flower prints by Andy Warhol. In 2009, DVF Warhol Swim Collection appeared on fashion market, bringing together art, design and exciting history of New York bohemians of the 70's.

DVF Warhol Swim Collection | source: http://www.fabsugar.com/Our-Radar-Diane-von-Furstenberg-Andy-Warhol-Reunite-1841695
Andy Warhol flower prints | source: http://www.fabsugar.com/Our-Radar-Diane-von-Furstenberg-Andy-Warhol-Reunite-1841695

As you can see, marriages like that (even marriages of three) could have great impact on each other, creating new values and possibilities. Many think of art as of a way of making investments. That's true. Some would say that it doesn't serve any real purpose other than pleasing the eye. And they are also right. Others think that art is a way of expressing the mastery of a civilized man and his cultural development. And they're right, too.

But the beautiful thing is how something that was pure art in the beginning could become a piece of art that you could have for yourself too.

And that's what Artavaganza is.
We take art, design and fashion and mix them all together into a single, beautiful object you can have just for yourself.

To see how art, fashion and design mix, visit to our online store at www.artavaganza.com


Thank you for reading and see you in the next post!

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